I have been a fan of
Bullet For My Valentine for some time and was therefore very
pleased to be given their new album, Scream Aim Fire, to
review. They are in the enviable position of having had a
successful debut, which shifted over a million copies, but
are now faced with the daunting task of following such a
feat, with many haters sitting in the wings watching and
waiting for them to fail.
The album starts with the
first single, and title track, “Scream Aim Fire”. While, in
my opinion, not the best song on the album I can fully
understand why this was chosen for the first single, it has
been well over two years since they released The Poison, and
I personally think that “Scream Aim Fire” is one of the
songs that is most recognisable as being BFMV.
The album as a whole is a
mixture of styles while also keeping firmly within the BFMV
sound. The opendisc format of the CD gives access to
videos, interviews and such like, with one interview having
the band giving a track by track account of the album. In
this they describe how some of the songs have become that
bit more thrashy and they also mention that some have an
arena feel to them. This I think shows where they are going
with this album, they clearly have ambition and a lot of the
songs have more than a hint of being crowd pleasers. There
are clapping moments on several songs, most noticeably on
the outro of the final track, “Forever And Always”, while
“Deliver Us From Evil” has parts that live I am sure will
have people singing, and “Disappear” gives fist pumping
sing-a-long moments of ‘hey, hey’.
As they play a style of
metal that is in the same genre as Metallica the comparison
will always be made, and there are similarities on numerous
songs, including “Scream Aim Fire” and “Eye Of The Storm”.
In fact some of the material sounds more like Trivium, for
example “Waking The Demon”, rather than Metallica.
The surprise of the album
is, however, how a lot of the music appears to be influenced
by the late 80’s and early 90’s sound of the big rock and
metal bands, which links in with the arena sound that they
mention. Ozzy springs to mind on a couple of songs,
especially “Hearts Burst Into Fire”, which is going to be
their new single, and I urge people to check this out
because not only is it a very good song, but it also
demonstrates nicely the kind of sound that they are
producing on the album.
“Say Goodnight” is
another slower more melodic ballad, that makes me think of
Testament’s “Return To Serenity”, not a bad thing at all,
and this again shows that they are more than willing to slow
things down for the new album. Vocally Matt Tuck’s voice
sounds more suited to some of this material than it was on
The Poison, and you cannot help but wonder whether this was
done deliberately given the voice and throat problems that
have plagued him over the last couple of years.
I can make comparisons to
their music all day but it does not really answer the most
important question of all: Is it any good? Well, yes it is,
there are some superb songs here which help the album tick
over brilliantly, such as “Take It Out On Me”, which
features and was also co-written by Benji Webbe from
Skindred. They will probably get bad press for the album
with people no doubt saying the words ‘sold out’, ‘emo’ and
‘not metal’, but you have to ask what these people want the
band to produce. I was pleasantly surprised by the album
and I feel that it is a step up from The Poison and it
continues to set the foundations for a long career for the
band.